Product Strategy & Roadmap Ownership
Vision, portfolio intake, business cases, prioritization, acceptance criteria, release plans and post-launch measurement across enterprise Salesforce ecosystems.
I own Salesforce CRM and go-to-market systems roadmaps, from NetSuite integrations to Agentforce governance, and turn fragmented, manual processes into platforms Finance signs off on.

A senior product and platform leader in Atlanta with 8+ years owning product vision, strategy, roadmaps and end-to-end delivery for enterprise Salesforce CRM, go-to-market systems, revenue operations, identity, healthcare and AI automation. I partner with executives across Sales, Marketing, Finance, Engineering, IT, Clinical Operations and Compliance to turn fragmented, manual processes into governed, automated platforms with measurable revenue impact.
Five roles, three Fortune 500 logos, one hypergrowth company and one company of my own. The same knot every time, untied at a bigger scale.
“Every role was the same knot in a bigger company: two teams, two systems, no shared truth. Untie it, then put the automation on data that can carry it.”
Sales Cloud modernization: $1.8M+ cost savings, 2M+ legacy records migrated with zero downtime, data accuracy up 35%.
SSO and MFA across 8,000+ users on $25M+ of regulated contracts. Access incidents down 40%, 10+ critical findings closed.
Vlocity / OmniStudio and Marketing Cloud roadmap. $15M+ retained, $10M+ renewal book, lead generation up 35%.
Sales Cloud roadmap behind $150M+ in pipeline. NetSuite ERP integration, time-to-insight down 40%, adoption up 35%.
Health Cloud roadmap for specialty pharmacy. Agentforce governance, NPI-keyed provider identity, HIPAA-ready controls.
A career-transition platform for people moving into tech. Built the product end to end: React and Express on Postgres with Clerk auth, Stripe and CourseCreator360 commerce, and Claude-powered tools such as the resume scorer and job radar. Courses run as modules and lessons with quizzes, soft gating and auto-issued certificates.
One PM who owns the roadmap, the integration, the operating rhythm and the AI governance. Not four separate people.
Vision, portfolio intake, business cases, prioritization, acceptance criteria, release plans and post-launch measurement across enterprise Salesforce ecosystems.
Salesforce to NetSuite across opportunity-to-order, order-to-cash, billing, invoicing and revenue recognition. External IDs, master data, deduplication, one system of record.
Lead-to-opportunity, pipeline management, forecasting, marketing automation, renewals and retention, KPI definition and the dashboards Finance actually adopts.
Agentforce and Einstein use cases with process mapping, data-readiness gates, human-in-the-loop controls and AI governance in HIPAA-regulated workflows.
Salesforce clouds, the systems they connect to, and the delivery tooling I run every sprint.
Grouped by where the work happened. Open any project for the full overview: the situation, what I did, the skills it took and the result.
Opportunity, order, billing and revenue recognition lived in two systems that never agreed. I owned the Salesforce-to-NetSuite integration end to end: external IDs and reconciliation rules first, then the roadmap.
Product Manager, GTM Business Systems · Cloudflare · Apr 2023 – Jan 2026
Cloudflare’s Sales Cloud org supported $150M+ in annual pipeline, but opportunity, order, billing and revenue recognition lived in Salesforce and NetSuite separately, and the two never agreed. Finance and Sales Operations reconciled by hand at month-end, and leadership waited on reports.
Access-related incidents kept landing on $25M+ of regulated contracts. I stood up enterprise IAM frameworks, integrated IAM with the security stack and drove SSO/MFA to the full user base.
Product Manager, Identity & Security · Salesforce · Jan 2020 – Jun 2021
Access-related incidents kept landing on $25M+ of regulated enterprise contracts. Identity and access processes differed between environments, so compliance and audit had no single access story to point to.
A high-stakes platform migration put $15M+ in enterprise contract value at risk right at renewal time. I reprioritized the roadmap around the customer workflows that could not break, and ran the migration in phases.
Product Manager, Customer Platforms · Salesforce · Jun 2021 – Apr 2023
A high-stakes platform migration placed $15M+ in enterprise contract value at risk, with the potential for service disruptions that could erode customer trust at a pivotal renewal period. It demanded precise coordination across engineering, customer success and senior business stakeholders, on aggressive timelines with no margin for critical failures.
A career-transition platform for people moving into tech. I own product, roadmap and the build: React and Express on Postgres, Clerk auth, Google Cloud storage and about 33 admin screens for courses, pricing, pages, blog and integrations.
Founder · Blazer2Role · 2025 – Present · live at blazer2role.com
People moving into tech mid-career get generic advice and no system. I founded Blazer2Role to give them one: Salesforce and Agentforce coursework, coaching, and AI-assisted resume scanning and job matching. I own product, roadmap and the build.
The free lead magnet on the homepage. Claude scores a resume for ATS fit and transition readiness against admin-tunable criteria weights, shows a few free insights and gates the rest behind the paid track.
Founder · Blazer2Role · AI Resume Scorer
Career changers do not know how their resume reads to an applicant tracking system, and a generic score does not tell them what to fix. Blazer2Role needed a free, useful first step that also shows who is ready for coaching.